SWEET TO BE MAD - AVEDA
FILM / PHOTO / EDIT / TITLES / DIRECTION
Originally based off the concept "Chaos is inherent in all things", merging data-mosh, sine-waves and all out distortion we wanted to link the grunge of the 90s with todays' digital era in fashion. This piece aims to portray the idea that small changes can build, multiply and adapt over time resulting in larger differences in a later state.
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