FW13 - The Collections x Fashion Week
FILM / PHOTOGRAPHY / EDIT / DIRECTION
For the past two seasons, LXH has been a proud sponsor of Toronto Fashion Week in partnership with The Collections. As a sponsor, we had the opportunity to reach out to the audience of the shows, and more specifically the top influencers in the front rows. We created an integrated campaign combining a promotional film, interactive print media, and handed out film cameras to allow the audience to document their own Fashion Week experiences.